Mark Schlassa
Website for personal business and monthly maintenance
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Client
A professional energy consumptor who wants a website to clearly show the services he provides and explain how he can help with energy consulting.
Services
Web design, web development, site optimization, maintenance.
Industry
Energy consultancy
Tech
Wordpress, html, css, Javascript
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Creating a website for an energy consultancy presented unique challenges, particularly in effectively communicating the technical nature of energy optimization and cost reduction to a broad audience. The site needed to clearly present complex services and solutions while ensuring a user-friendly and engaging experience.
To address these challenges, we focused on several key areas. We developed clear, jargon-free content to explain energy consulting services, strategic energy purchasing, and energy-efficient technologies. This was achieved by using concise language to outline the benefits and processes of energy optimization, making it accessible to both household and business clients. Additionally, we designed an intuitive layout with easy navigation to help users find information quickly and implemented a responsive design to ensure the site was accessible on all devices, including desktops, tablets, and smartphones. Engaging visuals, such as infographics and icons, were used to illustrate complex concepts and data, and customer testimonials and Google reviews were incorporated to build trust and showcase positive feedback. Interactive elements, like a contact form, WhatsApp chat option, and email link, were added to facilitate easy communication, along with a self-assessment tool for users to evaluate their current energy consumption and identify potential savings. Finally, we implemented SEO best practices to improve the site's visibility on search engines, using targeted keywords relevant to energy consulting and optimization to attract the right audience.